Wooden Flooring Trends for 2023


Nature-inspired living is here to stay! The demand for durable, eco-friendly finishing materials has been rising for the past few years. It has recently grown into an empowering interior idea that drives the choices of designers and DIY enthusiasts.

More than ever, people are willing to invest in high-quality home finishing solutions, such as natural oak flooring, that can increase the value of real estate.

There is a wide variety of different oak floors available in the markets. Follow this blog post to learn the hottest wooden flooring trends you’ll notice in 2023.

Interior with natural wooden flooring
Project in the UK (Ecohardwood). Interior: Craft Architects. Colour: 3305, Natural. Grading: Rustic.

Classic Flooring Patterns Retain Popularity

The first choice to be made is the laying pattern. The most popular are the classic choices that are timeless and go well with different types of interior design:

  • Modest natural planks pattern when floorboards are laid parallel to one another in straight lines;
  • Traditional Herringbone, when planks are cut, and then the floorboards are installed at a 90° to resemble a broken zig-zag motive;
  • Luxurious Chevron 45°, where floorboards are cut at 45° degrees and precisely installed to resemble a V pattern;
  • Sophisticated Chevron 30° for a more relaxed and spacious look.
Villa Aura in Spain (Ecohardwood). Pattern: Herringbone. Colour: Naturale.

At Ecowood, we produce all of these flooring patterns. Our state-of-the-art equipment ensures precise accuracy.

When the pattern choice is made, here comes the customisation. Read further to learn what colors, widths, and gradings are trending!

Oak Flooring Colours – Searching for Authenticity

People all over Europe are looking for highly customised hardwood flooring to distinguish their home design from others. Understandably, hardwood floors can survive multiple interior design changes and still look stylish and modern. This allows brave experimentation with various shades, widths, gradings, or patterns.Here are the top trending choices:

Natural shades are incredibly versatile. They suit the taste of modernists, minimalists, the Scandi-style enthusiasts and can also provide a coastal house vibe, admired by boho-style fans.

Like human skin, oak floor colors are complex, thus, the final look depends significantly on their “undertones”. We have a wide variety of natural flooring shades available – starting with warm 3305, Colourless Oil, 3409, Transparent White or E-5454 Naturale, and finishing with colder E-2401 Ivory or 3408, White.

Natural oak flooring in the interior
Project in Lithuania (Medžio stilius). Interior: Violeta Šeputienė. Photographer: Benas Šileika. Pattern: Chevron. Colour: Ivory.

Grey shades blend the aesthetics and the practical aspects of floor maintenance. Grey oak successfully hides dust, stains, and other little imperfections. Therefore, it’s often chosen for family houses and spaces with a lot of movement – offices, shops, coffee places, hotels.

Whether in light shade, such as our new colour 4008, Platinum, E-8632, SilkQ-3408, Aqua Extra White, and Q-2118, Dunes, or in a darker shade, such as Q-4505, Silver Dust or Q-3409 Aqua Transparent White, grey oak flooring palette looks sophisticated.

Grey shade wooden flooring
Project in Lithuania (Medžio stilius). Architect: Irmina Savickiene. Photographer: Gintaras Miltenis. Colour: Q-4505, Silver Dust. Pattern: Rustic.

For a cosier, less pretentious look, brown shades with just a little hint of grey work perfectly. Check the trending 3477, Graphite Grey, 7710, Transparent Grey, C-3418 Cacao, or discover our new distinctive shades – 4007, Granola and 4010, Latte.

Chevron oak flooring
Project in Estonia (Lincona). The Nordic Hotel Forum. Interior: Kaire Kemp- Tišler, Ea Andala. Photographer: Märt Lillesiim. Colour: Graphite. Pattern: Chevron.

Brown oak shades add depth and dimension to any room and therefore are popular among those who want the natural wood flooring to become one of the highlights of the interior.

Whether rich brown, such as E-7605, Tobacco, 3481, Walnut , and 8110, Transparent Walnut, or darker brown, such as 3490, Ebony or T-2895, Chiana, these flooring hues create an immense impression of sophistication.

Rustic wooden flooring in deep walnut shade
Project in Lithuania (Medžio stilius). Interior: Doviles interjerai. Colour: Walnut. Grading: Rustic.

Unique designer colors. High-quality flooring is a purchase of a lifetime. Therefore, a growing number of people see it as a statement that defines their home. They are willing to invest their time in carefully selecting a unique product.

Unique dark oak flooring shade from Mastri Toscani collection Chiana
Project in Lithuania (Medžio stilius). Interior design: Aiste NOI. Colour: T-2895, Chiana, Mastri-Toscani Collection. Pattern: Chevron.

For such people, we have released an impressive Mastri-Toscani collection created by a talented Italian designer Enrico Piselli. Enrico has developed various flooring shades that give each plank a history of its own.

“I do not create color. I take it from nature,” says Enrico. Each of his exclusive oak flooring shades is inspired by breathtaking Tuscanian cities and their nature. Needless to say, such impressive, multi-layered hues are only available at Ecowood.

Colours from Mastri Toscani Collection

Making an Impression with Wide Plank Flooring

Wide planks are among the top flooring trends of the year. Not only do they give the interior a premium, luxurious feel, but they also make the floor look more “seamless.”

Ecowood offers 4 different flooring widths – starting with the classical 115 mm and finishing with extra wide, impressive 230 mm wide floor planks.

When paired with a pattern, wide planks can turn the flooring into a breathtaking design accent at any space. Just look at an example from Radisson Collection Hotel interior, where 180 mm wide floorboards were used.

Radisson Collection Hotel Interior with Ecowood's wide plank chevron parquet
Project in Estonia (Lincona). Radisson Collection Hotel Tallinn. Interior architects: Argo Vaikla, Katrin Vaikla, Kristoffer Vaikla, Kaidi Org, Mari-Liis Süld (Vaikla Disain), Photo: Søren Dam Thomsen. Colour: Walnut. Pattern: Chevron 45. Grading: Select.

Rustic Grade Adds Depth to Any Room

With nature-inspired interiors on the rise, a rustic grade is a natural top choice for many flooring buyers. Rustic grading adds depth to any room. It’s also the best choice to display the complete characteristics of oak. Moreover, it’s an affordable option for the economic buyers.

Our products travel to more than 20 countries, and the demand for rustic grade flooring is high everywhere. Rustic grade emphasizes the material used for flooring and looks equally fantastic when paired with light or dark colors, planks or parquet, narrow or wide planks.

Wooden herringbone parquet in the interior
Project in the UK (Ecohardwood). Interior: Moxy & Co. Colour: 3305, Natural. Grade: Rustic.

Eco-friendly Finishing for Natural Aesthetics and Maximum Safety

Gone are the times when lacquer was the usual way to finish the flooring. Oil is now considered a much better finish for various reasons. First, it maintains the natural look and feel of real hardwood while giving the oak flooring some color. Secondly, oil penetrates the wood providing a deeper defense while lacquer sits on top of the wood and does not sink in the same way as oil does. Finally, oil is much easier to renew than lacquer – no scraping is needed

At Ecowood, we use eco-friendly German SAICOS oil for pre-finishing. Prefinished oiled planks dry entirely under natural conditions. The time we give for oil to be absorbed creates an immense benefit for further long-lasting use in any home environment.

Oiled wooden flooring, wide floorboards in the interior
Project in the UK (Ecohardwood). Interior: Francisco Sutherland Architects. Photographer: Anton Rodriguez. Width: 230 mm, Colour: 3408, White.

Keeping up-to-date: how we come up with ideas for new oak flooring products

Ecowood goes hand in hand with modern design trends. Close collaboration with our partners in more than 20 countries, the designers’ network, and our professional R&D team help us constantly bring the most relevant products to the market. Therefore, we can offer a wide assortment of up-to-date oak flooring, door models, stairs, and skirting boards that can satisfy the tastes of very different customers.

Always competitive prices due to effective management, high-yield technology, and state-of-the-art equipment. Contact our team for partnership opportunities.


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