Our extensive network of partners and designers in more than 20 countries allows us to consistently track hardwood flooring trends, update our product range accordingly, and observe the differences in choices among customers from various countries.
However, certain trends prevail across markets, regardless of the country. The growing interest in high-quality, sustainably produced, natural finishing materials like European oak, coupled with the timeless allure of Scandinavian interior, has led to the popularity of light or whitewashed oak floors.
At the forefront of light oak flooring choices undoubtedly reigns E-2410, Ivory-colored floors — one of the favorites among the British, Norwegians, Lithuanians, Poles, and Estonians.
Draw inspiration from this enchanting British interior, where Ivory-toned floors and light walls serve as a canvas, allowing other interior elements to flourish.